Project Description
Vexor Technology, a waste management leader in sustainability and innovation, needed a logo for a new product they were creating, Vexor Engineered Fuel. The alternative energy source, VEF, is made from material that would have been sent to a landfill.
The logo development process started with a study of different concepts on how to visually represent the idea of turning trash into energy. These initial studies brought about the concept of combining fire with a leaf, eluding to the idea that the product had a “green” impact.
