Nufarm Americas Product Packaging

When Nufarm, one of the largest agricultural chemical companies in the world, needed new packaging labels and a complete overhaul of their brand I helped deliver lasting results.

This project required not only a fresh, clean look, but an ability to juggle everything from copywriters to lawyers to various package sizes and layouts to the EPA. Creating and maintaining a brand this large required building a packaging guideline book that would help everyone know and understand clearly and concisely what was on the packaging, why it was there, and how to maintain the brand effectively.